Overture Plays Catch-Up to Google AdWords
If you're an Oveture advertiser, you probably know by now that the Direct Traffic Center -- the advertiser interface -- is being overhauled again (didn't they just release a new version a few weeks ago?). Also, Overture is restructuring their editorial process to allow listings to be active faster. To achieve this goal, they are assigning potential listings to category editors, who will "supposedly" know something about your topic and will be able to make judgement calls about your listings in a more authoritative and expeditious fashion.
We'll see about that.
Last time I submitted a large group of keywords, it took 5 days to be reviewed. That is a farce, especially when Google's are instantaneous. Observers surely won't miss the fact that Overture is playing catch-up with Google's AdWords program and its much more advertiser-friendly editorial process.
Expect to see the changes in late August.
Posted by Cory Kleinschmidt
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