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Wednesday, July 31, 2002
Quasi-Integrity for Banner Ads - Too Little, Too Late
Remember those great banner ads that had the "fake progress bar" that was meant to look like something dreadful was happening with your computer's operating system? In the spirit of full disclosure, some of them now say "fake progress bar." We await the spread of today's contagious contrition to other walks of life: disclaimers on financial reports that say "fake revenues"; labels on sponsored search results that say "fake search result"; and stickers on your car's pseudo-fancy interior (or, for Viagra users...) announcing that you've got "fake wood." Or not. For a refresher course in all things fake, stop into the Traffick.com Truth Center anytime! Hey, and how about that IBM bargain basement acquisition of a big consulting group? Wonder how that will go?
Posted by
Andrew Goodman
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D'oh!
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