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Wednesday, September 04, 2002

Dogpile! Metacrawler! Excite! Google! (Marcia! Marcia! Marcia!)

Danny Sullivan may be right - as he pointed out in this month's Search Engine Report, all the other search engines must be feeling like Jan Brady these days, since the only one any of us talks about is Google. Great article, Danny, though I'm PO'd that your Marcia Brady analogy was even cheesier retro California pop culture than my allusions to the rise and fall of the Beach Boys. Well, I'm here today to put a stop to that Marcia Marcia Marcia thing. Today, Infospace made a series of announcements relating to their newly revamped metasearch properties. Metacrawler will be adding, well, Google, to the list of twelve search engines it polls to arrive at its aggregated metasearch results. And at the end of the month it will begin including Google sponsored listings (although Overture will remain the 'premier provider' of paid listings for Infospace) in the mix. Oh, dear. Even when the story's about Jan, it's still Marcia! Marcia! Marcia!

With apologies to the hard-working people at the Infospace offices in Seattle, if Metacrawler feels a bit like Jan Brady lately, isn't Webcrawler a bit like Greg Brady? Or the actor who played him (Barry Williams), a man so intent on clinging to his past that he entertained America with a sendup of Eminem's "Slim Shady" entitled "The Real Greg Brady"? (That was funny for about 0.8 seconds.) So many questions. Like how did an architect afford that huge house, two families, a secret double life, and a housekeeper? And does Morgan Fairchild's new career as a TV commercial proxy for the real Mrs. Brady really help Old Navy move rugby shirts?

In all seriousness (if that's possible at this point), I think metasearch remains a category to watch for the long term.

Posted by Andrew Goodman




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