Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Thursday, September 12, 2002

September 11

It's impossible, if you're compelled to write, blog, etc., to let the first anniversary of 9/11 go by without some kind of reflection. A year ago, I had made a decision to focus more directly on the consulting side of things. In fact, the "relaunch" of my consulting web site, really the first official opening of the doors, didn't happen until September 1, 2001. I suppose this was lousy timing. But the overall feeling during that slow period was one of thankfulness to live in a society with opportunity and some measure of justice, and a resolve to articulate those values more clearly to those who would have us muddy the waters.

Carolyn, my significant other, had issues of her own to deal with. As co-ordinator (and one of only a couple of paid employees) of an umbrella peace group called the Canadian Peace Alliance, she was thrust into the spotlight. Peace was cool! Peace was hip! Peace was the enemy! No one save for those bizarre, headstrong individuals who place angry calls to call-in radio shows, was quite sure how to deal with the concept. If I had one wish, the media wouldn't so often make issues into mudslinging matches designed to show that there are "two sides" which "hate each other."

I suppose the good thing about being needed in a time of crisis is that you don't have time to get depressed about it. Fortunately for me, business picked up in January, so I had less time to ponder.

The year has been a long journey for us, and for many of you. Coupled with a down economy, the tragedy caused many to look inwards, buying homes, getting hitched, having children, taking time out to build a birdhouse, read a few books, or help a neighbour. From the ashes, much new growth emerged for many people.

We probably not only need to look inwards, but farther forward, and deeper into the issues. Canada's Prime Minister, Jean Chretien, yesterday had a rare moment of lucidity, pointing out that the "Western world is seen to be greedy, always wanting more when so many elsewhere have nothing, arrogant, without limits." Already some have interpreted this as an anti-US statement, but it wasn't. Canada remembers 9/11 as a day when our values and our institutions were attacked, and we know it could very well happen here in Toronto someday. Indeed something like 60% of Toronto citizens (in a recent poll) now believe that we "will be the target of a major terrorist attack." There was much respect and much solidarity with our neighbours to the south yesterday, as with one year ago.

Back to business, though.

It must be so very interesting to work for a major search engine, and to have access to the real time data showing the ebb and flow of certain search phrases. I've had a glimpse of that myself just looking at some activity on client Google AdWords Select ad campaigns. Over the past three days, searches on terms related to "risk management" have shot way up.

Prime Minister Chretien's uncharacteristically clear thoughts about the global situation stand in stark contrast to the tightly-boxed concepts that are supposed to help people become better managers. In one sense, you can always hedge risk if that risk is tied to currencies, commodities, or market uncertainty. In a larger sense, you cannot manage risk, as last year's tragic events proved. Each day is a risk. It's worth it. Take one tomorrow, and the day after that.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

See Andrew Goodman speak at eMetrics Chicago 2014

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


LookSmart Submission Tip: "Avoid Them Like the Pla...

Dogpile! Metacrawler! Excite! Google! (Marcia! Mar...

Netscape: Like a Phoenix...? The official relea...

More about Matador After running the Matador e-...

Timely Google Tidbits As expected, Google is di...

You Heard it Here First... No, Really! Traffick...

Matador Taste Test The early results are in, an...

More Options for the Spam Weary Matador, a nice...

Look on the Bright Side Dept.: Two recent news ...

Quasi-Integrity for Banner Ads - Too Little, Too L...

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved