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Wednesday, October 02, 2002

Google's Canadian Sales Office Makes the (Google) News

Today Google announced the appointment of Wendy Mueller as Head of Canadian Advertising and Sales. It's a big day for Google in Canada, with VP of Advertising Tim Armstrong slated to give the keynote address to the Canadian Marketing Association conference in Toronto.

Mike Mayzel of Google was nice enough to introduce me to Wendy Mueller this morning. One of the first things she asked me was what I thought of the new Google News Search. This reminded me that I really should have a closer look at this. Many industry oldtimers, me included, probably have mixed feelings on the new offering, since pioneers like Moreover have contributed so much on this front ... will Google take over everything? But the bottom line of course is performance. Does this tool do the trick? And just as important, will it catch on with the mainstream of well-educated users?

The answer is without a doubt yes on both counts. Like FAST and Moreover, Google News scans thousands of topical sources and brings up recent relevant headlines. I don't know if I'm qualified to to a head-to-head comparison. All three work very well and have similar features.

I tried a search of "Google Canada" to see if today's "Toronto PR day" was already showing up in the results. So far, only one story introducing Ms. Mueller as head of the Canadian sales operation. By tomorrow, Google hopes, items from the National Post, Globe and Mail, and marketing industry publications will also show up here.

I would like to see either Google or Moreover make a stronger contribution to My Yahoo! since that's the tool I use for daily news. My Yahoo! offers a range of news sources, but compared with the state of the art, it seems like a bit of a fossil.

Posted by Andrew Goodman




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