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Tuesday, October 15, 2002
Pay-per-click text links could reduce content publishers' reliance on banners
Wouldn't it be neat if Moreover could find a way to monetize its free-access public news syndication - yes, the money-losing side of their biz.
Pages like this, from my perspective as a content publisher, are way too empty of advertising, considering how targeted they are:
http://www.traffick.com/news/portals.asp
I think readers would rather see the sites which offer these news feeds stay in business with some small paid text link advertisements when the alternative is popups, skyscapers, and other intrusive junk.
I imagine that a Moreover-Google AdWords partnership (or Moreover-Overture or Moreover-Findwhat) might be a win-win-win scenario, though I suppose this would be "coopetition" in Google's case, since Google is very big on its new "news" service.
Posted by
Andrew Goodman
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D'oh!
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