Search Results Everywhere!
Grabby, grabby, grabby. There must be an awful lot of money up for grabs all of a sudden in the pay-per-click advertising space. I did a search for "No Doubt" while enjoying Yahoo Radio. I was only a little bit surprised to see the page of different items include a sponsor matches section at the bottom - with the usual Overture results. I was considerably more surprised to see a popup of Lycos Search results - which also contain Overture search results as well as the regular Lycos (FAST) index - appear in a new window. These were generated by Gator. It seems that Gator and Overture are working overtime to ensure that consumers typing keyword searches get to see as many sponsored listings as possible. Dueling pay-per-click search results! What will they think of next? Anyway, back to listening to the tunes.
Posted by Andrew Goodman
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