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Friday, November 08, 2002
Overture's going Overboard
First, they made us enter a 4-digit code every time we log in to manage our listings. Now, they're making us enter another 4-digit code to see other advertisers' maximum bids! Of course, they say that it will benefit advertisers by reducing server load from automated scripts querying Overture's database or some such crap, but I wonder if they're really telling the truth.
I'm surprised that no one has written about the motivations behind this change yet (what do you think, Andrew?). It seems to me that there has to be some other motive working behind the scenes that relates to Overture making more money. Remember, folks, that Overture is a Big, Profitable Company now, and their goal is to increase the average cost per click of their listings (last time I heard, it was about 35 cents), so anytime they make a change, it is likely motivated by their mission of increasing profitability.
Dont' get me wrong; as a publicly traded company, I know they have to keep increasing profits or suffer the consequences, but these 4-digit codes are really grating on my nerves. It is almost becoming too cumbersome to manage one's listings. Who knows what they'll come up with next to "improve" their service.
Posted by
Cory Kleinschmidt
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