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Friday, November 22, 2002

The Un-Reporter

This Forbes writer must have been drunk when he made this false dichotomy between Overture and Google. See if you can pick out the stupid bits in this short article: Overture is a "search company" (not really); Overture is better than Google because it's in the advertising business (now we're getting somewhere, but, ah, can you say 'Google AdWords Select booted Overture off AOL Search'?); Overture signed a great deal with Yahoo Japan (uh, so did Google).

So, basically, Google has all the things going for it that the reporter says are great about Overture, and plus they have the runaway world-leading search engine technology that generates unheard-of levels traffic that Google can and does sell advertising on without having to share revenues with a portal partner.

You get the feeling that when Google finally does trade on NASDAQ, the financial press' and Wall Street analysts' heads will explode when they get to see the first couple of quarters of ad revenues. "Uh, so tell us again, how does this search thing make money? Cuz that Overture is a shopping deal you know, and that's all about money... and we really like money... money is great... and y'see, these nerds never.... What? Google makes HOW MUCH?? I told you, honey, I TOLD YOU we should have encouraged the boy to finish that computer science degree instead of dropping out to play arena football..."

Posted by Andrew Goodman




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