Another Kick in the Teeth for Web Measurement Standards
The Audit Bureau of Circulations is folding its online unit back into the parent company's operations. Although this is probably a minor reorganization, on the whole, we don't seem to be moving in the right direction when it comes the auditing of web site stats. The adoption of clear standards is as far off as it was three years ago. And is it just me, or has anyone else noticed too, that small independent publishers starting up again with the old trick where they fool a newspaper reporter into saying they get "a million hits a month?" or "100,000 hits a day"? Come on, people! Hits? Grow up.
Posted by Andrew Goodman
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