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Friday, January 24, 2003

CNN gets Googled

Chalk up another victory for Google. This week, CNN.com quietly added a large, horizontal search bar at the top of their site that prominently features the Google logo. This is impressive for a few reasons:

1) I believe CNN.com is either the No. 1 or 2 news site on the Web.
2) It signals that Google's influence with AOL Time Warner (parent company of CNN) is growing and may lead to bigger moves in the future

News web sites have always had search boxes somewhere that would search both the local site and the Web, but never has a search engine received such prominent branding at the top of a high-profile news site. This move doubtlessly bodes well for the future of online searching, once again back in the spotlight as the Web's killer app.

Posted by Cory Kleinschmidt




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