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Sunday, February 16, 2003

Blogger + Google = Bloggle?

The world of online publishing was rocked Sunday when news broke that Google has snapped up the king of weblog publishing, Pyra Labs, which operates the Blogger service. The news is significant for a number of reasons.

First, as any observer of the online publishing space has noted, blogging is becoming more and more mainstream. Big companies like software maker Macromedia are chumming up to their customers by establishing personal weblogs maintained by PR people and product managers. Businesses are discovering the benefits of blogs, and even though blog publishers have yet to hit it big, many analysts believe it's only a matter of time until that happens. So, Google's acquisition will likely push that trend into overdrive.

Second, Google has been looking for ways into increase its revenue and customer base, and it has done quite well with the pickup of Blogger. Now Google has a stable of almost a million bloggers, many of whom pay $35 for Blogger Pro, which provides more advanced features than the basic, free version.

Bloggers everywhere are surely rejoicing at the news. Blogging just gained overnight recognition as a viable, credible form of publishing, and users of Blogger (including Traffick) can likely look forward to a slew of new tools and resources to make publishing even easier and worthwhile.

Posted by Cory Kleinschmidt




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