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Thursday, February 27, 2003
Overblown: FAST Poses Weak Threat to Google
Oslo, Norway-based FAST is certainly basking in the spotlight this week thanks to the news that Overture bought its web search division. While many people are debating the merits of Overture's acquisition, I would like to argue that it doesn't matter who Overture buys; FAST still is an irrelevant search engine. Industry insiders have been saying for years that FAST has the potential to be a Google killer. To which I say "fat chance."
Let me explain.
As the webmaster for Traffick.com and several other highly trafficked sites, I review many different server log files and analyze the referring search engines every month. Despite having similar rankings for many prominent keyword phrases, the traffic received from Google vastly outnumbers that of FAST.
For example, in January 2003, Traffick.com had 10,095 referrals from Google. And we received a mighty 46 referrals from FAST. 'Nuff said.
Does anyone out there receive considerable traffic from FAST? If so, let me know!
Posted by
Cory Kleinschmidt
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