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Thursday, March 20, 2003
LookSmart Makes Welcome Changes to PPC Account Policy
Despite Jill Whalen's protestations against using Looksmart, I now do recommend that clients use them because they are really the only way to get listed high in sponsored links for MSN, one of the top portals for search referrals. Their account management system has always seemed confusing and rigid, and I'm glad to hear today that they've made the following changes to their system:
* Assign your own tracking URLs to your LookSmart listings.
* Configure personalized campaign reports and export them to Excel and PDF.
* Take advantage of reduced fees: Add new listings for $29 and update your existing listings for just $19.
[ these fees formerly were $49 each -- just to add new listings or update existing listings; talk about highway robbery! ]
* Organize your listings into multiple campaigns and accounts for advanced control and flexibility.
So, if you manage a LookSmart PPC account, your life should be slightly easier now...
Posted by
Cory Kleinschmidt
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