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Saturday, April 19, 2003
Did You Know? Buy Portal and Search Engine Gear
If you want to flaunt your coolness by sporting gear emblazoned with your favorite search engine or portal's logo, you can buy cool Google stuff and Yahoo gear and AOL and MSN goodies and... wait a minute. No you can't buy AOL or MSN gear, after all, because...
They aren't cool, and no one would be caught dead wearing a hat with the AOL triangle logo on it!
I think it's a testament to the brand power and user loyalty of Google and Yahoo that shoppers willingly seek out and purchase stuff with those brands prominently featured on them. If you're a marketer who wants to create a brand or make your current brand cool, look at these two as shining examples of what to copy.
Posted by
Cory Kleinschmidt
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