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Tuesday, April 22, 2003

Follow the Moving Target

AltaVista, too, has a new privacy policy, effective today. The philosophy appears to be: when a privacy policy becomes inconvenient, just rewrite it.

In other news, today I received a Yahoo! Direct email in my Yahoo! Mail box, even though I'd long ago opted out of that crapola and even though I'm shelling out an annual for a "premium" ad-laden, spam-friendly inbox. I went and looked at my "marketing preferences," and found that magically, my settings were set to "yes, please annoy the hell out of me" for all fourteen (count 'em) special offer categories. I know I didn't opt in to all this stuff. In fact, when I was unceremoniously opted into it initially, I immediately opted out again. Here we go again.

Not only that, but there are little checkboxes beside my home address and my home phone number that say "please don't contact me at this address" and "please don't phone me at this number." And they're (you guessed right).... unchecked! I wonder how that happened?

As long as this sort of thing continues, I really have to question the warm, fuzzy feelings I once had about Yahoo. Unfortunately, the alternatives don't look much better, and spartan interfaces like MyWay.com don't warm the soul.

Posted by Andrew Goodman
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