Good Recap of Google's Recent Ad Adds
MediaPost: Content Targeting Google-Style
One thing that I think many people overestimate is the value of Google -- and Overture for that matter -- signing these exclusive deals with content sites like CBS SportsLine. I'd be interested in finding out how many people use these sites to search the general Web for information. I'm guessing it's not a high percentage.
Which reminds me of the superiority of AdWords: You can "turn off" your ads so they won't appear on their partner sites. Say you're targeting a techie audience... well, you certainly wouldn't want to display your text ads on AOL!
Posted by Cory Kleinschmidt
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