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Thursday, April 17, 2003

Minimum Bid Increase Buried in Flurry of Positive Announcements from FindWhat

Findwhat.com, a leading pay-per-click keyword advertising service which boasts partnerships with Infospace and Lycos, has made several important strides in the past several weeks. It has released new tools like AdAnalyzer, a post-click analytical tool, and a new autobid feature, joining a select few pay-per-click engines which offer bid gap management to save advertisers the trouble of "babysitting" their bids.

Importantly, the publicly-traded company also announced that it has moved (effective today) from the NASDAQ Small Cap market to the NASDAQ National Market. This may not mean a whole lot to some, but this move does offer proof that Findwhat is growing and has been able to meet more stringent stock exchange requirements. Findwhat announces its quarterly results on April 30.

The announcement that will be less welcome to advertisers is the imminent demise of one cent bids. Effective September 1, 2003, its minimum bid price will increase from $0.01 to $0.05. As has been the custom in the industry, Findwhat has made provisions for a grandfather clause for existing advertisers. In today's press release it states:

"FindWhat.comís minimum bid price increase in September will not affect current FindWhat.com advertisers who take advantage of a grandfather clause. Advertisers can lock in $0.01 to $0.04 bids before September 1, and will be permitted to maintain those bids so long as they do not change those bid amounts after September 1. Advertisers will, however, be able to change the text in their titles, descriptions, and URLs after September 1, without affecting the grandfathered status of their sub-$0.05 keyword bids."

Posted by Andrew Goodman




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