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Saturday, April 05, 2003
Only You Can Save Smiley
Yahoo has crafted a pretty clever way to market its Yahoo Messenger Enterprise Edition. Saying that many companies have banned IM due to security concerns, a Yahoo ad exhorts ex-corporate IMers to submit the company name, and Yahoo will "contact" the appropriate IT folks at the company (anonymously of course) to explain the benefits of the new Enterprise Edition.
Their tagline: "Save Smiley" (referring to the classic IM icon of a smiling face)
Posted by
Cory Kleinschmidt
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