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Paid search training - March 22, 2010 with Page Zero Media
Monday, April 21, 2003

Our friend the hyphen

Cam Balzer's defense of dashy domains left me sceptical at first. I didn't quite see his point, to be honest. But then I received a friendly email from someone at a company called Custom UK - or "customuk.com." Hard to deny that in situations where you're babbling gutturally and mangling company names, hyphens would probably come in handy. For the foreseeable future, in fact, long hyphenated domain names may be one of our only defenses against the capriciously-designed Internet naming system. What's more readable: weallandcullen.com, or weall-and-cullen.com? Yep, Cam's got a point. Without hyphens, you don't know where the words are.

Posted by Andrew Goodman




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