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Monday, April 07, 2003
Pay-Per-Click Makes Strange Bedfellows
In what seems to be a seedy, underhanded approach to distributing paid listings, Overture has signed a deal to provide paid listings on pop-under ads served by the widely maligned advertising company Gator. This move might further dilute the quality of leads from Overture's syndication network (much of which it likes to keep under the rug).
Maybe it's time Overture came totally clean about their syndication network. It would seem to be the honest thing to do, anyway. But, by partnering with Gator, essentially, one has to wonder about the wisdom informing Overture's business moves lately.
Posted by
Cory Kleinschmidt
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