Thursday, April 17, 2003
A Plethora of Interesting Articles Today
News.com: Microsoft Research seeks better search
I doubt Microsoft will be true innovator behind this movement, but with the overwhelming proof thanks to Google that keyword searching is a natural and effective method of retrieving data, it's only a matter of time before search boxes pop up everywhere. This is why I applaud sites like CNN.com that feature a Google search box prominently. Search functionality should be available practically anywhere on the Net.
News.com: Final day of the four-part retrospective of the browser's 10th birthday
'Nuff said about this already. This has been such a great series that I plan to print out the PDF of the four-part series, which is, by the way, a clever strategy to encourage visitor retention and of promoting the brand.
Forbes: AOL's Wobbly World Wide Wow
Columnist David Simons thinks AOL's restructuring strategy is underwhelming at best. Adding a bunch of premium services on top of a cruddy online service that is already the industry's most expensive is weak. Simons points out that Yahoo has 20 premium services now (!), and even though they don't yet offer a discount for purchasing multiple premium services (hey, why not!), they have a much better handle on how to effectively roll out, to brand and to increase adoption of premium services. Wow, AOL is sooo destined for the trash heap.
Wired News: Building a Bigger Search Engine
Getting Grubby with Looksmart's new toy that promises to make web search real time every day by using distributed computing to index billions of URLs every day. I'm still not sure what to think about this. If they can pull it off and actually index every web page every day, that would have profound implications for web search, but it is a daunting task, and I question whether Looksmart has the resources to make this thing fly.
And finally... PC Magazine: The Great Nigerian Scam
All you ever wanted to know about the funniest and lamest e-mail scam ever!
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Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.
And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.
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