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Monday, April 07, 2003
Yahoo Goes for the Google
After much speculation about Yahoo's intentions after purchasing search provider Inktomi for $235 million recently, Yahoo has quickly launched a simple, revamped search engine in the vein at Google aimed at stealing searchers away from the top search engine. Yahoo -- and all other portals, for that matter -- had been losing searchers for years while Google quietly built the world's greatest search engine.
Now, like Microsoft -- who says it also intends to beat Google by "being more relevant" (how in Hades can you do that?!) -- Yahoo is building out its search capabilities on multiple fronts, largely thanks to the rise and rise of paid search listings pioneered by Overture.
Want to read more? Here are some quick links to see what the hubbub is all about:
Yahoo: Try Yahoo Search now
Yahoo: Take a tour of the new Yahoo Search
CNET: Yahoo alights on new search site
Now, let the SEO sharks and PPC analysts launch into a grand debate about what it all means...
Posted by
Cory Kleinschmidt
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