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Monday, April 07, 2003
Yeah, But it's Still Yahoogle!
Several of my virtual colleagues, including our esteemed Traffick editor Andrew Goodman, point out that the "new" Yahoo Search is still basically the same infrastructure with a new, simpler exterior. So, the Yahoo-Google divorce has not officially begun, yet. That probably won't happen for some time. I doubt Yahoo will be able to integrate Inktomi's search tech for several more months, perhaps a year. And, Yahoo still has a few years left on their contract with Google. So, they'll probably take their time with the transition.
In any case, the ground will definitely shift instantly when it happens, as all of those consistent rankings provided by Google across its search distribution network (Yahoo, AOL, Netscape, etc.) get broken up. Search marketers better get ready for some big changes.
Ahh, looks like it will soon be back to the "bad old" days again, back when you had to optimize for multiple search engines (remember when Alta Vista was the crem de la crem?!). Still, Google will likely hold sway for several years at least. But, when the real, new Yahoo Search launches, and when Overture/Fast/AltaVista coalesce, the game will be radically different than it is today! And let's not forget what Billy G. has up his billionaire sleeves!
Posted by
Cory Kleinschmidt
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