Introducing the 2004 Edsel
"Twenty-seven years of computer technology and we're back to the drawing board" says the intriguing headline from the folks at Compaq and Microsoft.
"Sometimes there is nothing more persuasive, nothing clearer, than the scrawl of freehand."
And often, there is nothing less convincing than the utterances of ad copywriters in full-page newspaper spreads. Maybe they should have scrawled the ad in freehand?
Yes, after all this time, they're still trying to flog pen computing. Thus living up to that old Microsoft saying: "if the shoe doesn't fit, just cram it on there!"
Posted by Andrew Goodman
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