Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Friday, May 16, 2003

The Rumor that Won't Die

Today Overture Services is trading up 17% on rumors that Yahoo will buy the company. This time around, the rumor is mentioning specific ratios: one-half share of Yahoo plus $11, or $25/share, quite a premium over the current Overture stock price of $14.50.

A deal like this would really make me shake my head, given what has transpired lately: Yahoo acquired Inktomi and Overture acquired FAST and AltaVista. It's like all the king's horses and all the king's men will be needed to thwart Google's lead in web search. But three also-ran search engines put together don't necessarily add up to much of a threat.

The only reason I have to assume there is a grain of truth to this is that a massive selloff would have happened already since this is an actively-traded stock in a downtrend. Surely some big holders would take this "pop" as an opportunity to dump if the rumor were false. Stay tuned. If it does come to pass, it could be one of Yahoo's silliest acquisitions yet. It's doubtful that MSN, Lycos, and other big partners would maintain their Overture deals if it were a part of Yahoo. Overture does have 90,000 advertisers, and Yahoo would enjoy a 100% revenue share of pay-per-click ads if it acquired Overture, but as I've argued earlier, those 90,000 would no doubt sign up with Yahoo in a heartbeat if they went in-house (or acquired another PPC player at a much lower price).

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX West

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Google Hacks Makes a Splash What's an API? Well...

Two-and-a-Half Point Online News Manifesto 1. Y...

Wanted: Famous Canadians Actually, a few retail...

Jim Wilson Some sad news today. Jim Wilson, the...

Search Engine Optimization Got You Stumped? If ...

The trouble with LookSmart: flat click pricing ...

Not to be outdone, Overture plays shell game with ...

Xtreme Advertizing 2 Kidz: Kiss Your $$$ Goodbye ...

A Premium Content Search Engine? This man has a...

Look out, LookSmart Things had been looking up ...

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved