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Friday, May 02, 2003
Rumors about Yahoo Bagging Overture
News.com is speculating, as other writers have done recently, that Yahoo may have Overture in its sights as an acquisition target. Why else would it raise $750 million last month? To buy new office furniture?
I don't have much insight into why or why not Yahoo would snap up Overture, but if that was the case, I doubt Overture would have bought up AltaVista and AllTheWeb, especially since Yahoo just finalized their purchase of Inktomi.
But, if Yahoo did actually buy Overture, they would own more than half of the paid search market AND search engine market overnight. Hmm... maybe they will absorb Overture, after all...
Posted by
Cory Kleinschmidt
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Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.
And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.
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