Rumors about Yahoo Bagging Overture
News.com is speculating, as other writers have done recently, that Yahoo may have Overture in its sights as an acquisition target. Why else would it raise $750 million last month? To buy new office furniture?
I don't have much insight into why or why not Yahoo would snap up Overture, but if that was the case, I doubt Overture would have bought up AltaVista and AllTheWeb, especially since Yahoo just finalized their purchase of Inktomi.
But, if Yahoo did actually buy Overture, they would own more than half of the paid search market AND search engine market overnight. Hmm... maybe they will absorb Overture, after all...
Posted by Cory Kleinschmidt
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