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Wednesday, May 21, 2003

Search Engine Watch "Tags Along"

In the beginning, Search Engine Watch was a source for information about technical aspects of searching the Web, but as far as I could tell, it didn't have an official tag line.

Now, however, it apparently has been christened "The Source for Search Engine Marketing & Optimization." I guess this makes sense, as most of what SEWatch covers these days relates to the marketing side of the business rather than the research side.

This brings up a point that hasn't been well documented yet. Thanks to the search engine marketing boom, most of us search engine enthusiasts somehow went from webmasters or developers to search engine marketers in the past two years. It must be related to that thing about being able to make money from our vast stores of search-engine knowledge!

Posted by Cory Kleinschmidt




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