Still Mystified by AdWords? Try Google's Flash Tutorial
Nothing helps you learn a process faster than seeing it in action, rather than reading about it. Google has done a smart thing by creating an online tutorial for how to "target your customers with tips from Google":
AdWords specialists have pooled their best advice into a new four-minute online keyword matching options tutorial that demonstrates the huge potential of these options. The presentation guides you through account screenshots and clear examples of how to take advantage of our four matching options (broad, phrase, exact, and negative). -- From the Google AdWords Newsletter.
Oh, and it wouldn't hurt either to pick up Andrew's handy report on how to increase ROI from Google AdWords!
Posted by Cory Kleinschmidt
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