You know, search engines really are pretty stupid
I've been commenting quite a bit lately on the fact that search engines treat keywords with too much reverence, when they need to be better understanding the meanings users intend. Just because three words appear on a page doesn't mean the page is about those three words, if you get what I mean. (Sure, a user can type the query in with quotes to ensure that the exact phrase becomes the query, but this approach has problems of its own).
I just performed a Google search for "corporate law Canada" and a really strange result was sitting in the #24 spot: the home page of FAST Search (one of Google's competitors, one of the top three or four web spiders in the world).
To quote Bush the Elder, "this will not stand." Or to quote a slightly more mellow poet, "we've only just begun."
Posted by Andrew Goodman
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