Google Doesn't Disclose Revenue Share
I had guessed in the previous blog that the revenue share was around 50%. But according to Google's FAQ, "although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks."
Looking at it more closely, going on limited data, it looks to me like the publisher's share might be as high as 60-65%.
Posted by Andrew Goodman
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