MSN.ca to Power Content for Sympatico.ca
Canada's largest Internet Service Provider, Sympatico, will have its content served by MSN.ca beginning in 2004. This is a fairly significant announcement - one that reminds us of the continued international strength of MSN in many places where AOL is having trouble getting a foothold. Previously, Sympatico had partnered with Lycos in a similar deal, but the two parties agreed to terminate that deal.
Sympatico.ca has about 200 employees, while MSN.ca currently has 33.
To be clear, MSN does not offer Internet service in Canada - it focuses on content - but the new deal supposedly goes beyond content (how, exactly, isn't being fully explained).
The leaders in broadband Internet access in Canada are Sympatico (with 2.1 million customers) and Rogers Cable. Microsoft, incidentally, owns a 7% stake in Rogers.
MSN.ca received 9.5 million unique visitors in April; Sympatico.ca had 5.9 million.
Posted by Andrew Goodman
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