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Friday, June 20, 2003
Stuff & AdSense
Call me cynical, but when a ClickZ columnist comes out against a particular kind of advertising, I start to get suspicious. Yes, there are flaws in any kind of online advertising that isn't purely "pull" driven like search marketing. Content-targeted ads are arguably more intrusive than search ads. Advertisers get fewer clicks (so far). Then again, compared to what? Big flashing skyscrapers (remember that ClickZ column that asserted "the more intrusive the better")?
Naysaying about advertising... from a site about advertising, a site plastered with advertising, a site that has a business relationship with scumware provider Gator. Isn't it ironic?
Posted by
Andrew Goodman
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