AOL: Not Just for Newbies Anymore?
Amid all the frenzy about Yahoo buying Overture, the funniest thing I read today was a USA Today article about how AOL is ever so slowly turning their ship around as they try to stanch the bleeding of dial-up customers flocking to low-cost outfits like NetZero and high-speed access offered by cable and DSL. This is a quote from an actual, living, breathing AOL executive about how bad things at America Online are:
"Everyone has AOL, but they have it like a cold," says Len Short, AOL executive vice president brand marketing. "At some point there was this thing called the Internet, and people got AOL discs. It's how people got going. It was a well-defined category at the time. The problem now is the average household has five to six years experience. We're not newbies."
As Keanu would say: Whoa! I don't think I've ever heard an AOL employee go on record saying that their service is an outmoded dinosaur that might be destined for the trash heap if it doesn't pull a Houdini act soon...
Posted by Cory Kleinschmidt
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