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Tuesday, July 29, 2003

An Even More Vapid Thought

Well Cory...I don't think that sounds like such a bad idea for a column. Gwyneth can visit my Googleplex anytime.

But seriously, as you were talking about the new interface (the reporting features could add some much-needed detail and flexibility to post-facto ROI analysis), that was one of about a dozen topics covered at today's second-ever Google "for advertisers" seminar in Toronto. Not only did several members of the Google Canada team give presentations on how to maximize ad campaigns, several others from Google offices in Mountain View, Atlanta, and New York pitched in.

Max Erdstein, Global Manager of Google's Creative Maximizers (MAXimizers... get it), gave an interesting overview which opened with a cute example ad: "TORONTO: You'll never get sick of this fabulous city!"

I'm pretty sure... hmm, actually very sure... they didn't all come up just to see the Stones concert. Nice job, gang.

Reading Kanellos' column, OK, maybe a little, um...

"Ultimately, most technology products--especially upgrades--are luxuries.

"Luxury, however, can have an incredible pull. Venice, Italy, became a world power through the spice trade. DeBeers built a vast fortune on promoting diamonds. Frank Epperson, meanwhile, achieved immortality by inventing the Fudgsicle."

... did someone say vapid? Then let me be the second. Did I mention that Venice is in Italy?

Posted by Andrew Goodman




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