MSN to Stay With Overture – for Now
Microsoft told analysts this week it would continue to honor its agreement with Overture while it worked out a long-term strategy for MSN Search.
The software giant has a deal in place to display Overture listings on MSN until the end of 2004, although there is apparently an "out" clause built into the agreement allowing MSN to pull out should Yahoo purchase Overture.
Microsoft seems to feel it has two long-term options: build a search engine of its own, or keep using affiliate agreements with other search providers. Microsoft hasn’t officially committed to developing its own engine, but the gears are obviously in motion (as anyone that has been paid a visit by MSN’s new bot would agree). My guess is the long-term prospect of having an engine to call its own is a better alternative to MSN than a litany of ever-changing affiliate agreements.
Posted by Adam
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