Patent War Pending?
One potentially significant fact about the Yahoo-Overture deal that appears to have been largely overlooked is that Yahoo's purchase gives them more than 60 patents. Apparently, all of the patents are related to technology and processes for indexing the Web and Pay Per Click bidding systems.
Is this bad news for other PPC engines? It can't be good, that's for sure. Overture says it is ready to "vigorously defend" their patents, and there's no reason not to believe them; getting a patent is both difficult and expensive. However, Overture is already battling Google and FindWhat in court over patent issues, with little to show for it so far, as defending a patent is a long and drawn out process. Therefore, it could be a while before we learn what Overture's patent arsenal really means to the industry.
Posted by Adam
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