AdSense Upgrade, Continued
Good spy, eagle eye Cory. AdSense publishers are supposed to be getting that memo this morning. In addition to "related searches," other upgrades include the ability to customize the ads' look and feel to a site, including the ability to have ads in several different colors to test the impact on CTR's; a feedback form so users can critique particular ads if they aren't relevant; and some reporting upgrades in the AdSense publisher interface.
One reason that Google is adding "related searches" to the mix is to have something to put on pages whose content doesn't lend itself well to any advertiser keywords - currently, we're seeing a lot of American Red Cross and other public service announcements. The other reason for re-emphasizing the search and navigation aspect inside this advertising space, says Google's Susan Wojcicki, is to "train users to see that space as relevant and useful." A third reason, not mentioned by Google, is to enlist AdSense publishers in the effort to send more traffic to the Google search engine. Possibly a fair tradeoff for the generous revenue share Google allots to these publishers.
The AdSense upgrade looks like incremental progress. Though not earth-shattering by any means, the changes suggest that Google is doing more than just dabbling in content-targeted advertising.
Posted by Andrew Goodman
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