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Friday, August 29, 2003

AdWords Conversion Tracking to be... Free?!

As one of a "select number" of AdWords advertisers, I was invited to participate in a survey about possible enhancements to Google AdWords. One of the many questions that caught my attention was this little number:

"Google is considering offering a free conversion tracking feature to AdWords to help you figure out the value of the clicks you're getting from AdWords. This feature would allow you to track the activity of visitors who click through from your AdWords ads. You would add a snippet of HTML code that Google would provide to the pages you want to track. The code would include a small image which displays the Google name. Your AdWords reports would track the number of visitors from AdWords ads that landed on the pages on which you include the image. You could also use an optional feature that would calculate the value of your clicks based on a dollar amount you assign to the conversion."

(By the way, the image displayed would say: Found with Google AdWords)

So, once again, if this does actually come to pass, Google will have done something the right way, instead of charging members 50 bucks a month for this feature (ahem, Overture!).

Posted by Cory Kleinschmidt




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