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Saturday, August 30, 2003
Dirt-Cheap Clicks: You Have 36 Hours
I know, it's not a good time. Let's just hope there's a one or two day grace period lest you be on vacation or just returning.
Some time ago, FindWhat (arguably the #3 pay-per-click advertising service - and in our opinion, often as good a value as the top two) announced that their minimum cost per click will be going up to five cents at the end of August.
The nice thing is, existing bids between .01 and .04 will be "grandfathered." If you have an account with a few keywords, add more now (I do mean now!) and you may get approved soon enough to qualify for the lower CPC's. You can also open a new account and do the same thing.
In most competitive industries, you'll have to bid higher than that for your keywords. However, those elusive penny clicks can sometimes offer a good ROI. Sadly, they're going the way of the dodo!
Posted by
Andrew Goodman
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D'oh!
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