ET Phones Yahoo
Much like Amazon.com running the outsourced e-tail sites for big companies like Target and Toys 'R Us, Yahoo is beginning to flex its outsourcing muscles by taking Entertainment Tonight's site in house, according to this article.
This kind of deal makes sense, as Yahoo tries to buddy up to the influential entertainment industry, helped no doubt by CEO Terry Semel's Hollywood connections. I would expect more deals like this to be hatched in the future. The portals have the infrastructure, the engineering expertise and marketing power, so it's a logical fit for these players to take over website operations of large media companies.
In fact, according to the same article above, MSN took over the web presence for Access Hollywood, and traffic to that site soared.
Search engines may have the spotlight right now, but portals may yet have the last laugh...
Posted by Cory Kleinschmidt
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