I also tried to test the effectiveness of my car's air bags by removing them and then driving into a brick wall...
Check out this poor fellow. He stopped all online advertising for three months because he thought that would be the easiest way to test its effectiveness.
http://www.internetretailer.com/dailyNews.asp?id=9923
Well anyway, he found out retroactively that his online ads had been pretty darn effective, as without them, online sales plunged 45%.
All for the lack of some verrry basic tracking technology costing all of $20-100 per month.
Posted by Andrew Goodman
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