Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Saturday, August 16, 2003

MSN Search "Tests" Could Impact LookSmart's Bottom Line, Company Admits

Dow Jones Business News reports that LookSmart shares plunged 20% Friday in light of the company's second-quarter report, which admitted that changes at MSN Search could affect LookSmart's revenues from the current search partnership, and might also affect MSN's decision to renew its contract with LookSmart in the future.

Amongst other things, LookSmart said:

"Based on our discussions with Microsoft, it is likely that the licensing portion of the agreement will be renewed, but that it will result in less licensing revenue than under the current agreement."

A recent contract with Lycos to become the featured search partner would soften the blow of any loss in Microsoft revenue, but only slightly. MSN referrals account for more than half of LookSmart's revenue.

Posted by Andrew Goodman




View Posts by Category

 

2010 SEMMY Runner-Up
D'oh!


Traffick at Blogged



Traffick - Blogged




Recent Posts


Google + Math Functions = Hint of Bigger Things to...

T-Online Bombshell Shows the Portal Wars Rage On G...

"C'mon, Ted, it'll be fun. We're young, profitable...

I also tried to test the effectiveness of my car's...

Google Bans eBay Keywords eBay has asked Google...

Jeeves, What's the Point of All This? So Ask Je...

3-2-1 Contact There had been a database proble...

AdSense Rolls Back One of the New Features In r...

Metrics: Best Left to Third (or Fourth) Parties? ...

And plus, if it doesn't work, you can always ask t...

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2009 Traffick.com. All Rights Reserved