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Saturday, August 16, 2003

Yahoo "Might" Continue AltaVista

Here's one of those semi-interesting articles that says something "might" happen. This time it's from ComputerWeekly, and they claim that Yahoo might not pull AV off life support, because:

"We believe that the AltaVista brand is still very strong, and has come to attract a particular type of user, and it is entirely possible that we may keep the AltaVista site to serve a particular niche of users," said Yahoo senior vice president for engineering Phu Hoang.

Hmm, just who is this "particular niche" of users, I wonder? Could it be, people who are insane and have never heard of Google or Teoma? Or, maybe it's just webmasters who still check their rankings in AV on the off chance that some old computer geek die-hard fan of the original "good" search engine might be searching?

Hoang does slightly clarify the point about keeping AV around for a while, but this point was made already back when the Yahoo deal was announced:

"I think that there may be opportunity for us to try new search features and new capabilities that are a little bit on the edge, that we are not yet ready to show up in the mainstream."

So, basically, an admission that no one uses AV anymore, so why not knock yourself out?

Posted by Cory Kleinschmidt




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