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Friday, August 22, 2003
Yahoo! Update: Goodbye Google, Hello Inktomi?
It appears Google could be making an exit from Yahoo’s search results sooner than later.
Yahoo! Australia has been testing Inktomi search results alongside several other engines in an effort to see if results provided a “viable alternative” to Google, and more trials are apparently underway in Brazil and the United States. Overall, the tests make up approximately two percent of search volumes in those areas.
While Yahoo!’s purchase of Inktomi earlier this year basically sealed Google’s fate as a provider of search results for the portal, the speed at which Yahoo! appears to be moving to replace Google may come as a little bit of a surprise. After all, given its recent purchases, Yahoo! is going to have a heck of a time figuring out how to maximize all the technology it has picked up – though you gotta start somewhere.
Posted by
Adam
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D'oh!
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