"Me-tooism" Causes Amazon to Jump into Search Fray
Here we go again. Why is it that every Tom, Dick and Harry must go where the money is? Probably because that's where the money is.
Last week, Amazon.com announced plans for a new company called A9.com. The premise of the new company is intriguing, but the details are sketchy. It seems to be a shot across the bow of Google's new Froogle shopping search engine, and a serious threat to DealTime's relaunch as Shopping.com, and Yahoo's recently unveiled plans for a comparison shopping engine.
"A9.com is a new, separately branded and operated company to create the best e-commerce search technology available to Amazon and third-party Web sites," said Alison Diboll, an A9 spokeswoman who would not provide any specifics on the services.
You may also recall that Amazon earlier this year hinted at a new, quasi-search engine that would look through all the books in its extensive catalog. I'm more jazzed about that service than yet another shopping search engine, probably because I never feel the need to comparison shop for products online. I guess I'm just not interested in being a smart shopper!
Posted by Cory Kleinschmidt
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