More Insight into Microsoft's Web Search Decisions
According to this Reuters piece, via Yahoo News, analysts believe Microsoft decided to build, rather than to buy, its own algorithmic search engine for a few reasons.
First, they think the only way to beat Google is to build a new search engine from scratch. Apparently, they don't believe any other existing engine has the goods to trump Google. Fair, enough.
Secondly, Microsoft plans to integrate this neo-search tech into the Windows operating system:
"Any time Microsoft builds something into the operating system, they don't want to get that from anyone else," said analyst Matt Rosoff of Directions on Microsoft, an independent research group based in Kirkland, Washington.
I suppose the message here is that it's easier to break the law with your own software than to try to use someone else's to do so!
Posted by Cory Kleinschmidt
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