Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Tuesday, September 30, 2003

One of the Most Egregious Opt-Outs of All Time

A pox on Register.com.

I got an email from them today, inviting me to renew my domain names, and indicating that if I didn't take specific action, not to worry, I was included in their SafeRenew service that would renew those domain names for one year using my existing credit card info.

That's funny. I don't keep my domains registered with Register.com. I use NameBargain.com.

Now that's not to say I didn't know that NameBargain is owned by Register.com. I'm aware of the connection. But I had assumed that one would stay distinct from the other when it came to the issue of renewals. That's a fairly important point, especially if you own, say, 20 domain names. NameBargain's $8.88 a year. Register.com soaks you for $35. That's a difference of $234/yr. just for some silly addresses, which are, of course a commodity. That doesn't come with storage space or anything else, including integrity, apparently. I sure as heck didn't sign up with NameBargain for the cute name, or for my health. I signed up with them, because, like the rest of you, it will be a cold day in hell before I hand $35 to Verisign or Register.com for a domain.

So anyway, there's a link in Register.com's email to opt out of the SafeRenew service. Unfortunately, when you click it, the website tells you that the request can't be processed at this time. That means you have to phone customer service.

That's one weird opt-in, I'll tell you. I register domains with one service, and now find that their parent company is going to use the credit card information I trustingly provided to automatically renew me in a different service class costing nearly four times as much!

Even if NameBargain had opted me into the SafeRenew thing without my permission, it would have been wrong. But to opt me into it and have me leap over the fence to a whole new premium pricing scheme is just outrageous. There ought to be a law. Hopefully there is.

It's a bit like your Toyota dealer dropping you a line (by email) telling you that when it comes time to trade in your Corolla, you'll be opted into a nice new Lexus, and "by the way, you'll be billed for it." For shame. I might just as well have had my credit card stolen by some joy-riding street thug.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

See Andrew Goodman speak at ClickZ Live New York

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


"Me-tooism" Causes Amazon to Jump into Search Fray...

ASPs Off Life Support! This isn't new news, but...

As Promised: Why Sympatico Dumped Google Canada...

Bastions of SEO Integrity... Currently Hiding Unde...

Love, Google Style Rumors are flying that Googl...

150,000 Advertisers? You Gotta Be Kidding Today...

Google Takes the Initiative in Local Search Goo...

Overture's Wins Interesting little note buried ...

Sleezy Company Suing Sleezy Company over Sleezy Pr...

Pre-Post-Merger Hangover for FindWhat-Espotting ...

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved