Pay-Per-Click Ads on eBay. Who Knew?
With the market for PPC advertising going supernova on the Web, it should come as no surprise that eBay would enter the fray with the plainly named Keywords on eBay program, powered by adMarketplace. I'm still learning how their program works, but it's title is blatantly misleading.
You do not actually purchase PPC text ads; you buy "keyword-based banner ads." Hmm, isn't that how most banner ad systems work? So, what you really have here is... the ability to purchase banner advertising that only appears under your desired user search terms.
That may not be such a bad thing, but it seems to defeat the purpose of PPC advertising and what makes it successful (hint: it's the text!)
Posted by Cory Kleinschmidt
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