Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Wednesday, September 17, 2003

Towards a Semi-Literate Society: Courtesy Amazon.com

Frequent Amazon customers know it has many cool features, including the ability for civilians to offer book reviews and for these same individuals to create annotated, thematic reading "guides."

Where would the state of intellectual debate be without engaged, self-taught, non-accredited, non-tenured, but entirely opinionated people like Scott Belhorn?

Because Belhorn seems to have put together about a zillion reading lists with comments on each book on the list (sometimes numbering thirty or more books), the first thing that comes to mind is "what kind of a job does he have that lets you read so many books?" As it turns out, Belhorn had been an inner-city social worker, then worked in payment processing for a large Internet company, and currently attends law school hoping to set up a solo practice. Not only do we need more people like Belhorn, we probably need more lawyers like him.

One of the more interesting lists is his "people I really despise" guide. Belhorn's an equal-opportunity hater, lambasting Bill Maher, Bill O'Reilly, Geraldo Rivera, G. Gordon Liddy, Oliver North, Michel Foucault, and William Kunstler in equal doses. He's no fan of Malcolm X, either, nor of Thomas Jefferson: "Yes, that's right. The author of the Declaration was a miserable human being -- slaveholder, extravagent spender, Jacobin radical, states-rights southerner, proud atheist, hypocrite, and double-dealer. In short, a wretch."

His "people I really admire" guide could use work. It's much shorter, and includes two presidents and a pope.

Another guide, one that held considerable promise, also needs fleshing out, perhaps in the form of an article (looks like it would be a long article, like the long ones in Atlantic Monthly you can't get through), is Belhorn's "Tired of Baby-Boomer Self-Righteousness?"

His "Movies for People Age 20-39" also held promise, but dude, putting White Men Can't Jump in the same list as sex, lies, and videotape, Tuff Turf, and Heathers is a little bit strange.

Anyway, back to the question of "what kind of a job do you have to have..." ... is it possible that one could actually make a decent supplementary income just creating these guides and generating referral income from Amazon book sales? Now that would be a strange job indeed, but not unlike what a lot of online opportunists are up to these days.

And now back to, um, work.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX Milan

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


When, precisely, did Yahoo! become evil? And how c...

That Same Old SEO Soft Shoe? Fredrick Marckini,...

New Traffick article: Everything I Know About Mark...

Raise Your Hand if You've Ever Checked Your E-mail...

Spam Fighters, Rejoice! The number of resources...

Overture and Homestore The race for distributio...

Snowball Your Traffic... or Burn for All Eternity?...

Overture Gets Local Overture Research, the rece...

I Saw a Deadhead Sticker on an iMac This study ...

Sign of the Times? Fortune Small Business lists...

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved